Jun 15, 2021
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric conversion rate optimization agency. Conversion Fanatics helps companies increase their sales conversions and marketing performance by over 30%. The agency’s past clients include Burt's Bees, Renew Life, Ministry of Supply, and more.
Justin has over 20 years of experience in digital marketing and company growth. He is also a Member of the Forbes Agency Council and the author of the best-selling book, Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing.
In the ecommerce world, most brands understand the importance of SEO. However, there is another key component of gaining the most revenue and profit from your advertisements and web pages: conversion rate optimization (CRO). So, how exactly can you start leveraging CRO for your business? Justin Christianson is here to help.
Justin is the Co-founder and President of Conversion Fanatics, an agency that helps businesses boost their conversion rates and marketing performance by over 30%. He is an expert on the ins and outs of CRO and has seen brands skyrocket because of his efforts. Now, he’s here to share his secrets with you — from the importance of FAQs pages to the common CRO mistakes to avoid today.
On this episode of the eCommerce Profits Podcast, Joshua Chin sits down with the Co-founder and President of Conversion Fanatics, Justin Christianson, to talk about everything you need to know about conversion rate optimization (CRO). Together, they discuss the CRO waiting game, how to effectively optimize your website home page, and the importance of user experience for boosting conversions. You don’t want to miss this jam-packed episode!