Apr 5, 2022
Gen Furukawa is the Co-founder of Prehook, a company that helps Shopify merchants create a unique personalized shopping experience for every customer using interactive quizzes to make product recommendations.
Gen has been in digital marketing and ecommerce for over 10 years. He founded Retainable and was the VP of Marketing at Jungle Scout. He also hosts the Cart Overflow podcast, which discusses what ecommerce revenue growth means for the best brands, agencies, and tech platforms.
In this episode…
How can you supercharge your marketing efforts in a way that's fun and engaging for your customers? Is there an effective method to acquire new customers with lower acquisition costs?
Gen Furukawa knows that consumers want an experience, not a sales pitch, and he knows how to get it done. There’s an innovative way to capture the needs of your target audience so you can make your marketing campaigns more targeted while creating a captivating shopping experience for the buyer. Through the use of quizzes, you can gather zero party data to increase customer satisfaction and boost sales. Using this method gives you an advantage over your competitors by creating personalized recommendations and generating more leads, giving your conversion rate a significant boost.
In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Gen Furukawa, Co-founder of Prehook, on creating compelling buyer experiences that also drive revenue. They talk about dynamic personalization strategies and how to use that information to enhance the user experience and build trust. Gen explains how his recommendations lower new customer acquisition costs and increase your customers' lifetime value, and how his methods create a better customer experience that drives sales.